LENS creates aliases for your real emails and phone numbers. An alias is a separate email or phone number that links to your real email or phone number. You can give out this alias email or phone number instead of your real contact info. If you find that you're getting spammed through your alias email or phone number, you can revoke the alias. Revoking the alias will cut the connection between the alias and your real contact info. Since you never gave out your real email or phone in the first place, you won't have to worry about any more spam or abuse.
The beautiful thing about LENS is that we're a decentralized technology. Most companies these days have centralized servers (think a big machine where all your data lives). While these companies do a lot to secure the data on those services, if they ever get hacked (caugh, caugh Equifax) A LOT of your data gets exposed. LENS, on the other hand, spins up a virtual machine per person who uses the LENS app. Your data (your email and phone number for example), is separate from every one elses' data. Now, someone could still hack LENS, but they'd have to hack into each device one at a time. It's like the difference between robbing a bank and breaking into a home. There's a lot bigger payoff to breaking into the bank. On top of that, LENS provides each "house" comparable security to the banks. In the future, we'll provide you with the ability to host your data on your own devices, whether that's your computer, your phone, or an external hard drive. At that point, not even LENS will have the ability to see your data.
What do I do if my contact info is already spread all over the internet? Can Lens help me take it back?
Sadly, LENS cannot help you take back your data that is owned by other companies. On the other hand, some of our users use LENS as an opportunity to start fresh. Once you've downloaded the LENS app, think about getting a new email and/or phone number. Then, only give out aliases to your email and phone number unless it's someone you really trust. At that point, your information will be truly secure.
We offer the LENS app for a two week free trial. After that trial period, it costs $4.99/month to continue using the LENS app. There is also a cap on the number of alias phone numbers you can have at one time (email aliases are unlimited). You can still revoke and create new aliases to replace the alias numbers you revoked. In the future, we may add tiered pricing for people who want to use the app less and people who want to create aliases over the allowed cap.
There are a lot of use cases we've seen people use the LENS app for. Primarily, people create aliases through the LENS app to avoid spam from services they sign up for. Say for example, you want to get a discount shopping online and you're being asked for an email address. Use an email alias to get that discount without having to worry about spam. Or maybe you want to support a political candidate, but don't want to get text messages from every single candidate to ever run in that party. Other people use LENS aliases when giving out their email or phone to people they don't trust or know well. Maybe you're at a conference and you're asked to share your email, or maybe you've been talking to someone a lot on a dating app and want to start texting, but you're worried they might turn out to be a creeper.
LENS currently protects your email and phone number. Next, we plan to build a similar service that will create aliases for your debit and credit cards. We're also looking into services that allow you to more securely share photos, healthcare data, identification information, and other types of data you may want to keep private. Please send us an email at firstname.lastname@example.org if you have any ideas of what other data you'd like us to help you protect.